Walter Mossber dixit: Never talk down to the reader

:
Asked in Mashable
Any advice for young journalists entering the industry?
He said:
«I would tell them quality over quantity, which is one of the biggest sins on the web, particularly today. I would tell them that it is enormously important to earn the readers’ trust by being ethical, another problem that some websites are guilty of. I would tell them to keep in mind who your reader is. Never talk down to that reader.»